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Look like the speaker planners book before they ever meet you
I sharpen your positioning, organize your proof, and build the website and speaker assets that help planners trust you and inquire. Strategy, copy, and design, all from one person.
Not ready to talk? Check your site with the free 12-point Planner-Path Checklist →
We have attracted new clients because of our website and the funnels he has helped us develop.
Your reputation has outgrown your brand
You’ve delivered the keynotes, served the high-level clients, and built a name that gets passed along.
Your website, materials, and positioning still describe an earlier version of your business.
So when a planner hears your name from a colleague and looks you up, they can’t see the level you already work at.
That gap costs you three ways:
i.
Premium opportunities go to speakers who look safer on paper.
ii.
Fee conversations get harder than they should be.
iii.
You explain your value on calls your website should have handled.
Here’s where the planner’s check usually goes wrong:
- Copy that moves the room and leaves the planner unconvinced.
- Topics listed with no clear outcome for the audience.
- Polished design nobody remembers an hour later.
- No clear position in a crowded market.
- A different story on your site, LinkedIn, and one-sheet.
- No obvious next step from interest to inquiry.
When your brand can't show that quickly, a warm referral goes cold on your website.
The Authority Platform
A complete speaker brand and website, built so the right planner can reach a confident yes.
01
Who you help, the outcomes you create, and why a planner should pick you over the next name on their list.
02
Your testimonials, results, and client names organized so a planner can verify you in one visit.
03
A website and speaker assets that make reaching out the obvious next step.
Selected transformations
Leadership Speaker · 24 Years Leading a $40M Company
Joe Paulsen
Before: Joe led a $40 million manufacturing company for 24 years. As he went after bigger stages, his online presence gave planners no quick way to see who he was, what he delivered, or why a room of leaders should listen.
What I built: Positioning, messaging, visual identity, copy, and website.
After: A planner-ready platform that turns 24 years of leadership into a clear reason to book him.
Mental Performance Coach at Boston Legacy FC · Author
Jacqueline Kelly
Her old site made a coach for a professional soccer club look like every other coach. Now that credential is the first thing a visitor sees.
Author · Speaker · Storyteller
Kristin Gustafson
Before: Kristin was already an author, speaker, and gifted storyteller. Her DIY website couldn’t carry the depth of her experience, and organizers couldn’t quickly see her credibility or why she fit their stage.
What I built: Positioning, logo, visual identity, copy, and her story, on a new website.
After: Her themes, experience, and personality now sit together in one platform that feels unmistakably hers.
One person, start to finish
I’m Jaiden Fahey. For more than seven years I’ve worked where brand strategy, direct-response copy, and web design meet, for keynote speakers, best-selling authors, leadership consultants, and mental performance coaches.
You work with me directly on all of it: positioning, copy, design, and the build. Your story stays intact because it never gets passed between a strategist, a copywriter, and a developer.
Let's make your brand match your reputation
In a free 15-minute call, we’ll cover:
- What a planner sees when they look you up today, and where they're likely to hesitate.
- How to position yourself so organizers understand your value in one read.
- What your site needs to say and show to turn a referral into an inquiry.
- What to fix first, whether or not we work together.
Could an event planner book you today?
Before a planner emails you, they check you out quietly. If your site gives them a reason to hesitate, you never hear about it.
What’s inside
- Twelve checks, grouped by the four questions every planner runs through.
- A scoring band that tells you whether your platform is the blocker, or your visibility is.
- A fix-first order, so you stop rebuilding everything at once.