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Become the premium choice for higher-value speaking gigs
I help established experts build brands and websites that make it easier to win better speaking engagements and turn the attention they get on stage into coaching, consulting, and corporate opportunities.
We have attracted new clients because of our website and the funnels he has helped us develop.
Coach, consultant, speaker, author. Which one are you this week?
You’ve built real expertise, your clients get results, and speaking is becoming a bigger part of your business.
But your brand was built for an earlier version of it, so when someone looks you up, they can’t see the level you work at now.
That gap costs you three ways:
i.
The bigger stages go to experts who look easier to choose.
ii.
Fee conversations get harder than they should be.
iii.
The people who loved your talk can’t see how to work with you next.
You've probably tried to fix this already
A redesign, a new logo, a weekend rewriting your homepage, a speaker page added on.
Each one fixed a piece, but the positioning underneath stayed the same.
I think it works better the other way round: decide what you want to be known for first, then build everything around it.
The Expert Repositioning
A complete brand and website, built to match the reputation you’ve created.
01
What you want to be known for, and the idea that connects your coaching, consulting and speaking.
02
Your testimonials, results, and client names organized so a planner can verify you in one visit.
03
A website and speaker assets that make reaching out the obvious next step.
Selected transformations
Leadership Speaker · 24 Years Growing a $40M Company
Joe Paulsen
Before: Joe worked in a $40 million manufacturing company for 24 years. As he went after bigger stages, his online presence gave planners no quick way to see who he was, what he delivered, or why a room of leaders should listen.
What I built: Positioning, messaging, visual identity, copy, and website.
After: A site that turns 24 years of leadership into a clear reason to bring him in.
Mental Performance Coach at Boston Legacy FC · Author
Jacqueline Kelly
Her old site made a coach for a professional soccer club look like every other coach. Now that credential is the first thing a visitor sees.
Author · Speaker · Storyteller
Kristin Gustafson
Before: Kristin was already an author, speaker, and gifted storyteller. Her DIY website couldn’t carry the depth of her experience, and organizers couldn’t quickly see her credibility or why she fit their stage.
What I built: Positioning, logo, visual identity, copy, and her story, on a new website.
After: Her themes, experience, and personality now sit together in one platform that feels unmistakably hers.
One person, start to finish
I’m Jaiden Fahey. For more than seven years I’ve worked where brand strategy, direct-response copy, and web design meet, for keynote speakers, best-selling authors, leadership consultants, and mental performance coaches.
You work with me directly on all of it: positioning, copy, design, and the build. Your story stays intact because it never gets passed between a strategist, a copywriter, and a developer.
Let's make your brand match your reputation
In a free 15-minute call, we’ll look at what people see when they look you up today, how your work could fit under one clear position, and what I’d fix first, whether or not we work together.
- How to position yourself so event organisers, corporate buyers, and ideal clients immediately understand your value
- How to position yourself so organizers understand your value in one read.
- What your site needs to say and show to turn a referral into an inquiry.
- What to fix first, whether or not we work together.
Could an event planner book you today?
Before a planner emails you, they check you out quietly. If your site gives them a reason to hesitate, you never hear about it.
What’s inside
- Twelve checks, grouped by the four questions every planner runs through.
- A scoring band that tells you whether your platform is the blocker, or your visibility is.
- A fix-first order, so you stop rebuilding everything at once.